Forever iconic, forever new. The classic Superga 2750 sneakers are an Italian style staple and an authentic design piece. Born in 1925, when the young Turin entrepreneur Walter Martiny created a prototype of rubber-soled sports shoes for his tennis-loving wife, today, their appeal remains intact. An ideal blank canvas for designers and artists to create unique and novel interpretations – they remain an enduring fashion favorite season after season.
Superga® is one of the most prestigious brands in the history of Italian footwear all over the world and is aimed at those who wear casual and contemporary shoes, but with a touch of true history and almost a hundred years of culture and tradition.
Turin, Italy 1911. The Walter Martiny Rubber Industry was born, which was then called “Superga”. Walter Martiny, the founder, discovered the existence of a new technology, invented by Charles Goodyear: the vulcanization of natural rubber. He was the first person to bring the invention in Italy.
n 1925 - to satisfy the needs of his tennis player wife - the founder of Superga®, Walter Martiny, created one of the first sports shoes with vulcanized natural rubber sole.
At that time, tennis players used canvas shoes with a rope sole: Martiny created a cast of that rope sole and reproduced it in natural rubber, which was non-slip and resistant. It is from the irregular texture of the rope that the characteristic “orange peel” sole was born: the same that we still see under the 2750: for everyone, the classic Supergas.
The shoe is still one of the greatest examples of Italian design which gathered plenty of appreciation around the world. In almost 100 years of history, the iconic white canvas - with its countless possibilities of customization - has enabled dozens of artists and designers to express their creativity.