The Monterey Sneaker celebrates the social earthquake that would come to be known as the Hippie Revolution. The Monterey Pop Festival of June 1967 was a three day music festival that embodied the theme of California as a focal point for counterculture and is regarded as the beginning of the Summer of Love.
SeaVees pioneered the coastal California lifestyle with the introduction of this style in June 1964. In doing so, the brand captured the Golden State in its Golden Age. In June 1964, SeaVees emerged on the scene as "the new way to go casual" with this silhouette featured in its advertising campaign found in mainstream magazines such as Playboy and Reader's Digest.