This original was created to promote tourist ravel to France from anywhere in the world.
Leonetto Cappiello incorporated the red, white, and blue colors of France into the design to make it even more patriotic. This was one of the last posters created by Cappiello in his lifetime.
About Leonetto Cappiello
Artist Leonetto Cappiello, 1875 - 1942, Italian and French poster art designer who lived in Paris. He is now often called the father of modern advertising because of his innovation in poster design.
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